Why You Need Usability

10 seconds. That's how long1 the average user will spend on a new website before giving up. That means you have ten seconds to show them that you have something they need. There are no second chances; you may be at the top of every search result, but no user will stick around on an unusable site.

Think of your website or app as a window, looking in on the content you're most passionate about sharing: what you stand for, what you offer, how you want to change the world. Good usability means that the window is crystal clean, and users can see at a glance the value of your content. Bad usability means the window is grimy, cracked, and opaque. It doesn't matter if your content is the best in the world if users can't see it.

Investing in usability will get you:

  1. More subscriptions, donations, and other transactions2
  2. Lower support and development costs3
  3. More loyal, satisfied visitors4
  4. A deeper understanding of what drives and inspires your users5

What I Do

Usability Detective

“Data! Data! Data! I cannot make bricks without clay.”
-Sherlock Holmes

No detective takes testimonies at face value. For a site to be usable, you must design it around actual user needs, expectations, and behaviors. Accurately predicting the behaviors of people different than you requires data, and inaccurate predictions can be disastrous.

I listen, research, and conduct usability tests to discover the parts of your app or website guilty of confusing users, and work with you to set them straight.

UX Architect

“We shape our buildings, and afterwards, our buildings shape us.”
-Winston Churchill

An expert chef may have a kitchen custom-made to suit their needs – but the kitchen also shapes how they cook. Similarly, a good user experience comes from an app or website that supports how a user operates while simultaneous guiding them to their goals.

I create blueprints – information architectures, user paths, wireframes, and more – that you can use to guide users’ interactions with your site.

How I Design

1. Listen

Design starts with understanding needs, not solutions. My first step is to listen to you, your users, and your other stakeholders to build an understanding of the challenge at hand and all those affected by it.

2. Research

Once I understand your needs, I research what approaches have succeeded and failed to meet them in the past, and what challenges we can expect to face in our own approach.

3. Brainstorm

After looking into the needs and background, we can start generating solutions. I’ll create a wide
variety of solutions and work together with you to pick the most promising options.

4. Prototype

This is where I flesh concepts out into sample solutions: working out details, addressing issues, and building an understanding of how they fit into your current environment.

5. Test

You wouldn’t buy a car without a test drive, and testing designs is no less vital. Here we test our prototypes via interviews, A/B tests, and more. Finding out which of our assumptions were true and which still need a tune up is vital to the success of your site.

6. Repeat

Test results are worth their weight in gold, but only if you actually use them! Repeating the cycle lets us tailor and validate our solutions until we arrive at the perfect fit.

Portfolio Work

WWE Windows 10 Application
Watch Disney Channel
Watch ABC Windows Phone Application
NBC Universal Media Applications
Magoosh Usability Testing
Berkeley Engineering

Who I Am

Dylan Portrait

My name is Dylan Robert Fox and I am a professional UX designer, designing media applications for some big name brands. I graduated from UC Berkeley with a degree in Mechanical Engineering and a focus in human-centered design, and I'm a big fan of gaming, virtual reality, and Rube Goldberg Machines. I live in Berkeley with my cat, Schrödinger.

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